The April issue of Contract Pharma (subscription required) has an interesting article by Michael A. Martorelli entitled "Untapped Revenue Potential." To quote:
Most readers think of Big Pharma as representing the drug industry...Defining the drug industry only by referring to its largest participants may be appropriate for certain financial purposes. But those who use such a shortcut may not be given due respect to the small and mid-tier pharma companies-and it's that group of firms that's receiving the bulk of the NME and NDA approvals.
I think Mr. Martorelli has made a critical point. Many of us (especially the financial press) look to Pfizer, Merck, and Lilly as the bellwethers of the entire industry. Yet, 16 pages later, in the same issue, a table listing NDA approvals for 2004 show 7 out of 36 (<20%) coming from Big Pharma (defined as Boehringer Ingelheim, Lilly, Aventis, Novartis, and Pfizer). If you include "Big Biotech", that increases to 33% (toss Genentech, Amgen, Biogen Idec, and Genzyme into the mix).
So, where are the other 70% of NDA approvals coming from? NY-based ImClone, EyeTech, and OSI Pharma are there, illustrating what we can do in New York! Also included in the 70% are "biotechs" such as Sepracor, Shire, and Elan. The rest are from Japanese companies (Yamanouchi) and a variety of companies which I've never even heard of.
What does this mean? I think we're continuing to see the "long tailing" of the industry. To understand the Long Tail effect, review Chris Anderson's blog here. Think of Amazon.com. Before Amazon.com, book and music purchases were fairly limited to what was most popular and most appealing to the masses. Now, literally every book is available on line somewhere. Every band can record and publish their music online, thanks to the wide spread availability of high quality, low price digital recording equipment. In fact, somewhere I've heard that every song available on Apple's iPod music site has sold at least one copy. Has every book on Amazon.com sold at least one copy? I think it's quite possible.
From the industry perspective, we've entered an era where size and geography (physical location) is not a prerequisite for innovation. As a researcher, you can be just as innovative (more so?) in a small company, even with comparably fewer resources. Innovation is increasingly coming from the "long tail" of the industry, a large collection of small companies from all over the world, who may have limited resources, yet are able to develop drugs by tapping into the wealth of resources available to them on a contract basis.
Tom Peters discusses this general concept in his book, Re-Imagine! He envisions multibillion dollar companies with less than 10 employees, with the rest being outsourced on a contract basis. How many physical bookstores would it take (and warehouses and trucks and...) to sell ALL of the books on amazon.com at least once? Could big pharma alone develop and commercialize 36 NDAs per year? No way.
From a New York State perspective, this is a terrific trend and opportunity. As I've said before, geography (physical company location) and scale are no longer prerequisites for innovation and job creation in the life sciences. Companies CAN be founded in, say, Albany or Buffalo, and they CAN innovate, and they CAN create jobs, and they CAN successfully commercialize products. Interestingly, repeated successes would stimulate a multiplier effect, creating a demand for "downstream" service jobs such as attorneys, IT professionals, food/vending, facilities maintenance, etc., etc., etc...tasks which are required, but not mission critical. Note that many of these jobs emerging from the multiplier effect are local.
Exciting? Yes. Challenging? Absolutely. Scary? You bet...
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