I recently completed reading The World is Flat by Thomas Friedman.
I don’t normally post extensive reviews on my blog. But, I think that this
important book requires some commentary.
Flat is really two books in one. The first 200 or so pages
discuss the forces which flattened the world. In general, Friedman does a nice job identifying and describing these forces. The average business
person will likely be aware or familiar with most of them, but it was good to
see them all in one place and discussed in a coherent, intelligent manner.
Therein
lies the problem. Freidman’s preface discusses how he missed all these forces,
as he was focused on other things. Many readers will not find anything new nor
necessarily insightful in the first half of the book. I would view this as a
good review, or a good historical account, of where we are today and how we got
here. If you are looking for forward-looking thinking, you might want to look
elsewhere.
The second half of the book is where Friedman really shines. He discusses the geopolitical threats to a flattened world. The
section entitled “Too Frustrated” in Chapter 11 elegantly describes the
Arab-Muslim sense of humiliation that apparently is widely felt. I don’t claim
to fully appreciate it after reading Friedman, but
it is the first time I’ve seen it described so elegantly.
Overall, the book is what the subtitle says it is. It is a
history book. It is a review of the key events, beginning with the fall of the
Berlin Wall in 1989, which have shaped our flat world today. History buffs will
definitely enjoy this. If you want some forward thinking on how these forces
can shape your corporate strategy, then you may want to look elsewhere, but
read Flat first!
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